Fall is here!
Let's welcome the fall season with First Crush. The First Crush mocktail is a combination of Fre Merlot, berries, and mint. A perfect combo for the Fall season.
Gold Medal for Merlot!
Fre Merlot took home the gold medal at the 2013 California State Fair!
America’s #1 alcohol removed wine.
With six delicious varietals to choose from, Fre offers the complete wine experience—from the bottle to the glass—simply without the alcohol.
It’s a win-win situation!
Now when you take our Designated Driver Pledge, you’ll be entered to win some fabulous prizes in our 'i care' sweepstakes. Prizes are great, but everyone’s a winner when the roads are safe.
If you choose not to drink alcohol, there's a deliciously sophisticated alternative to ho-hum soft drinks.
Our golden-hued Chardonnay offers lively tropical fruit aromas, rich, creamy apple flavors, and a refreshingly crisp finish.
Plush and luxurious, our Merlot has deep black plum aromas, cherry and spice flavors, and a lingering finish.
With bold black cherry aromas and rich spice-infused fruit flavors, our beautifully balanced Red blend is unforgettably lush and luxurious.
With fragrant strawberry aromas, lusciously sweet berry flavors, and refreshing finish, our White Zinfandel is definitely pretty in pink.
With cascades of tiny bubbles and a delightful effervescent fizz, our Brut makes any occasion special.
With its bright, fruity taste, and invigorating tropical fruit aromas, our Moscato is perfectly refreshing in every way.
When you choose to be the Designated Driver you’re sending a powerful message to your friends and family. Click here (active link) to take our DD Pledge and be entered in a monthly give-away for great prizes. And from all of us at Fre, thank you for choosing to be the Designated Driver.Learn more
All About Fre
Ever wondered how Fre is made? Or how many calories are in a glass of Fre wine? Want to know where you can sample Fre on your next visit to Napa Valley? We’ve got the answers to all your questions on our Fre Info page.Learn more