• Summer Sipping!

    Beat the heat this summer with a Berry Basil Mojito. The combination of basil, Fre White Zinfandel, and strawberries is sure to keep you cool!

    Fre Wines
  • Gold Medal for White Zinfandel!

    Fre White Zinfandel took home the gold medal at 2014 Jerry D. Mead's New World Int'l Wine Competition!

    Fre Wines
  • America’s #1 alcohol removed wine.

    With six delicious varietals to choose from, Fre offers the complete wine experience—from the bottle to the glass—simply without the alcohol.

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  • It’s a win-win situation!

    Now when you take our Designated Driver Pledge, you’ll be entered to win some fabulous prizes in our 'i care' sweepstakes. Prizes are great, but everyone’s a winner when the roads are safe.

Our Wines

If you choose not to drink alcohol, there's a deliciously sophisticated alternative to ho-hum soft drinks.


Our golden-hued Chardonnay offers lively tropical fruit aromas, rich, creamy apple flavors, and a refreshingly crisp finish.


Plush and luxurious, our Merlot has deep black plum aromas, cherry and spice flavors, and a lingering finish.

Red Blend

With bold black cherry aromas and rich spice-infused fruit flavors, our beautifully balanced Red blend is unforgettably lush and luxurious.

White Zinfandel

With fragrant strawberry aromas, lusciously sweet berry flavors, and refreshing finish, our White Zinfandel is definitely pretty in pink.


With cascades of tiny bubbles and a delightful effervescent fizz, our Brut makes any occasion special.


With its bright, fruity taste, and invigorating tropical fruit aromas, our Moscato is perfectly refreshing in every way.

Designated Driver:
i Care

Designated Driver i care™

When you choose to be the Designated Driver you’re sending a powerful message to your friends and family. Click here (active link) to take our DD Pledge and be entered in a monthly give-away for great prizes. And from all of us at Fre, thank you for choosing to be the Designated Driver.

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All About Fre

Ever wondered how Fre is made? Or how many calories are in a glass of Fre wine? Want to know where you can sample Fre on your next visit to Napa Valley? We’ve got the answers to all your questions on our Fre Info page.

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Join In!

Want to be the first to know when we launch a new varietal? Or be the first to sample our latest mocktail creation? Make sure to like us on Facebook or follow us on Twitter and Pinterest for all the latest happenings.